Body to govern ads could be on the way


KUALA LUMPUR: The government is considering a move to set up an enforcement agency to regulate and monitor all local and foreign advertisements on social-cultural aspects.

Deputy minister of Information Communications and Culture Joseph Salang said the move was important to the Made-in-Malaysia (MIM) rulings that govern the codes and practices within the country''s TV and advertising sector.

"Ads that featured Asia and Malaysia will be given due consideration in ads that are made in Malaysia," he told Salleh Kalbi (BN-Silam) at the Dewan Rakyat here today.

Salang said the ministry would not restrict foreign ads and implemented the MIM to ensure priority was given to local producers and film makers.

One stated goal of MIM certification procedure was to "protect the public and national interest and MIM was created to reflect government’s responsibility towards problems of values from the practice of openness without responsibility.

"It is required by law for all TV programmes that are to be aired in Malaysia to have censorship approval from the Ministry of Home Affairs and a Made-in-Malaysia (MIM) certificate before they go on air," he said.

As such, the ministry through the National Film Development Corporation (Finas) would be taking the necessary measures to enhance the current regulations and ensure that every advertisement that was aired, to have the MIM certification.

- Bernama

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