Three firms shortlisted for nuclear power PR campaign
Nuclear power has been met with renewed concerns following the Fukushima plant disaster in Japan. Reuters pic
The Holmes Report, a New York-based publication that serves the public relations community, reported this week that the Malaysia Nuclear Power Corporation (MNPC), a government body formed in January to spearhead the deployment of nuclear energy, is understood to have shortlisted three firms for the sensitive project.
It is understood that a formal pitch is yet to take place. A source involved in the process said that fees had not been confirmed, but were expected to be in the seven-figure range, the report said.
The invitation for an international public relations effort to boost support for nuclear energy could spark controversy after the recent row over reports that Putrajaya paid RM58 million to FBC Media to burnish its international image on various international broadcast channels.
British media regulator Office of Communications (Ofcom) is probing programmes made by FBC Media for the British Broadcasting Corporation (BBC)
It is understood Putrajaya has now ended its contract with FBC Media after an expos revealed Malaysian leaders routinely appeared in paid-for interviews on global television programmes on CNBC.
The Malaysian Insider understands that the Prime Ministers Office (PMO) terminated FBC Medias contract earlier this month, just months after another public relations firm, APCO Worldwide from the United States, met an ignominious end for alleged links to Israel.
Global broadcasters, including CNN and CNBC, have been scrambling to contain any potential fallout after allegations of impropriety surfaced following the expos by whis! tleblowe r Sarawak Report.
The latest plans to launch a publicity campaign for nuclear power also comes in the midst of public concern about nuclear safety, spurred by the ongoing crisis at the nuclear plant in Fukushima, Japan.
According to briefing notes obtained by the Holmes Report, public relations counsel is being sought to ensure that stakeholders are able to make an informed decision about the proposed plan by that date.
The bottomline: Malaysia has to be nuclear-ready and get [the] mandate of the public by 2013, when the government will make the final decision and reveal the site, reads the brief, according to the report.
The Holmes Report also said boosting public support for nuclear power to above 50 per cent is a priority, along with managing concerns and issues.
The brief indicates a substantial research component that will assess public opinion regarding nuclear energy and use these findings to devise a strategy to improve perceptions and support. The appointment is for an initial 24-month period, to be renewed on a yearly basis thereafter, it said.
Energy, Green Technology and Water Minister Datuk Seri Peter Chin had said in December 2010 that Malaysia plans to build two nuclear power plants that will generate 1,000MW each, with the first plant ready for operation in 2021 and the second plant a year later, as part of the overall long-term plan to balance energy supply.
Hopefully, by 2013 or 2014, we will able to finish evaluating this. As for calling of tenders, we hope it will be done by 2016, he told state-news agency Bernama in an interview then.
He said Malaysia was heavily reliant on gas and coal for its electricity supply and it was government policy to reduce dependence on fossil fuel. Gas accounted for 64 per cent of the countrys energy generation while the remainder came from coal.
The country is running out of gas, and a new hydropower project will only provide sufficient power for East Malaysia, and not the remainder of the country.
Bes ides, Chin said, other sources of energy such as biomass and wind were too minimal while solar was a good potential but the technology was still very expensive.
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