Staid papers suffer as gossip sells
December 31, 2010
The dissemination of Berita Harian has forsaken by 28.7 per cent over a past year. File picKUALA LUMPUR, December 31 Newspaper dissemination in a country maintained its downward slide this year as readers go on to shun hard headlines in government-controlled titles for some-more sensationalist tabloids.Circulation of local media mainstays The Star, New Straits Times, Utusan Malaysia as well as Berita Harian has depressed over a past 5 years, in a little cases dramatically so. Scandal sheets, however, sojourn largely popular as well as in a little cases distant outselling some-more traditional rags that helped advertising output grow twenty-two per cent to RM3.5 billion for a initial half of 2010.Audit Bureau of Circulations (ABC) total for a full year finished June 30, 2010 show The Stars dissemination dropping from 295,479 to 286,409 (-3.1 per cent), a New Straits Times from 120,770 to 109,341 (-9.5 per cent), Utusan Malaysia from 181,346 to 170,558 (-5.9 per cent) as well as Berita Harian from 183,187 to 160,597 (-12.3 per cent).Sales of a 4 newspapers have been falling these past 5 years, with all but The Star registering drops of 20 per cent or some-more in between 2005 as well as 2009.So-called light reading newspapers identical to Malay-language Harian Metro as well as Kosmo, on a alternative hand, go on to go from strength to strength, posting higher sales numbers this past year on top of already considerable dissemination numbers.Kosmo was a greatest winner with a large 32.9 per cent jump in dissemination from 129,633 final year to 172,252 this year. Harian Metro also managed to chalk up an considerable 11.8 per cent rise in dissemination to 378,354.The weekend editions of both newspapers, Kosmo Ahad as well as Metro Ahad, saw identical increases of 35.1 per cent as well as 11.5 per cent, respectively.All Chinese-language writings managed slight single-digit bumps in sales this past y! ear, wit h a difference of Guang Ming Daily that slipped by 2.67 per cent to 95,158.Circulation for Sin Chew Daily went up from 374,757 to 382,578 (2.1 per cent), China Press from 159,034 to 160,841 (1.1 per cent) as well as Oriental Daily News from 97,882 to 103,827 (6.1 per cent).Free paper The Sun available a 4.38 per cent progress in dissemination from 287,935 to 300,512.Bulk sales a practice of selling bundles of copies during discounted rates for placement in schools, airplanes as well as hotels now make up a slightly higher suit of normal net sales per edition day for mainstream papers.Reduced rate sales for The Star went up from 8 to 10 per cent of total sales, a New Straits Times from 23 per cent to twenty-seven per cent, Utusan Malaysia from 6 per cent to 7 per cent as well as Berita Harian from 13 per cent to 19 per cent.In contrast, bulk sales for Kosmo, Harian Metro as well as Chinese-language dailies constituted one per cent or reduction of daily normal sales.
The dissemination of Berita Harian has forsaken by 28.7 per cent over a past year. File picKUALA LUMPUR, December 31 Newspaper dissemination in a country maintained its downward slide this year as readers go on to shun hard headlines in government-controlled titles for some-more sensationalist tabloids.Circulation of local media mainstays The Star, New Straits Times, Utusan Malaysia as well as Berita Harian has depressed over a past 5 years, in a little cases dramatically so. Scandal sheets, however, sojourn largely popular as well as in a little cases distant outselling some-more traditional rags that helped advertising output grow twenty-two per cent to RM3.5 billion for a initial half of 2010.Audit Bureau of Circulations (ABC) total for a full year finished June 30, 2010 show The Stars dissemination dropping from 295,479 to 286,409 (-3.1 per cent), a New Straits Times from 120,770 to 109,341 (-9.5 per cent), Utusan Malaysia from 181,346 to 170,558 (-5.9 per cent) as well as Berita Harian from 183,187 to 160,597 (-12.3 per cent).Sales of a 4 newspapers have been falling these past 5 years, with all but The Star registering drops of 20 per cent or some-more in between 2005 as well as 2009.So-called light reading newspapers identical to Malay-language Harian Metro as well as Kosmo, on a alternative hand, go on to go from strength to strength, posting higher sales numbers this past year on top of already considerable dissemination numbers.Kosmo was a greatest winner with a large 32.9 per cent jump in dissemination from 129,633 final year to 172,252 this year. Harian Metro also managed to chalk up an considerable 11.8 per cent rise in dissemination to 378,354.The weekend editions of both newspapers, Kosmo Ahad as well as Metro Ahad, saw identical increases of 35.1 per cent as well as 11.5 per cent, respectively.All Chinese-language writings managed slight single-digit bumps in sales this past y! ear, wit h a difference of Guang Ming Daily that slipped by 2.67 per cent to 95,158.Circulation for Sin Chew Daily went up from 374,757 to 382,578 (2.1 per cent), China Press from 159,034 to 160,841 (1.1 per cent) as well as Oriental Daily News from 97,882 to 103,827 (6.1 per cent).Free paper The Sun available a 4.38 per cent progress in dissemination from 287,935 to 300,512.Bulk sales a practice of selling bundles of copies during discounted rates for placement in schools, airplanes as well as hotels now make up a slightly higher suit of normal net sales per edition day for mainstream papers.Reduced rate sales for The Star went up from 8 to 10 per cent of total sales, a New Straits Times from 23 per cent to twenty-seven per cent, Utusan Malaysia from 6 per cent to 7 per cent as well as Berita Harian from 13 per cent to 19 per cent.In contrast, bulk sales for Kosmo, Harian Metro as well as Chinese-language dailies constituted one per cent or reduction of daily normal sales. 
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